The sixth edition of
Demoagro, Spain’s leading Agricultural Machinery Show, concluded on 22 May in
Medina del Campo (Valladolid)
with record-breaking attendance of over 35,000 visitors—around 5,000 more than
the previous edition. This milestone event featured 90 exhibiting companies
across 80 hectares, divided into 115 demonstration fields showcasing more than
800 machines. These included 13 harvesting fields, 39 soil preparation plots,
12 special crop areas, and 26 static display zones.
Large-scale trade fairs always come with some uncertainty: Will attendance
meet expectations? Will the weather cooperate? With an unusually rainy May
across much of Spain, one of the concerns was that farmers would be catching
up on work that had been delayed by the rains and perhaps attendance could be
reduced. In the end, quite the opposite... farmers responded and attendance
was massive, especially on the first two days, as some of the exhibitors we
asked let us know.
The event presented a diverse array of machinery and cutting-edge technologies
designed to meet the evolving needs of Spanish agriculture. From traditional
implements to advanced digital solutions, robotics, and automation, the
variety on display confirmed Demoagro’s role as a key national reference point
for live agricultural machinery demonstrations.
Looking ahead, one area with room for growth is international outreach.
Attracting a broader foreign audience could elevate Demoagro’s status even
further on the global stage.
Here are some highlights and takeaways from our time at the fair:
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Excellent organisation: The fair was well laid out and easy to navigate.
Despite covering 80 hectares, walking through it felt surprisingly
effortless.
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Comprehensive machinery offering: From compact, specialised equipment to the
largest and most powerful tractors, the full spectrum of agricultural
machinery was represented.
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Test drive opportunities: Tractor testing is always a major attraction. This
year, it was easier than usual to access the machines, as there were
noticeably shorter queues.
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Live joint demonstrations: These allowed for quick and insightful
comparisons between brands and models.
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Hands-on experience: We were able to see, touch, and compare implements
we’re considering for future purchase. Particularly impressive were the
sprayers, equipped with advanced features like nozzle control, pulse-width
modulation, and ISOBUS integration.
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Static tractor displays: Nearly all major brands showcased a wide range of
models, allowing for direct comparison in one place.
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Companies such as Gil, Ovlac, Virkar, and Pulverizadores Sanz: "Innovation
from Spanish manufacturers" continue to deliver top-tier quality and
innovation year after year.
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Parcels from John Deere, Fendt, CNH, and Kubota stood out for their
professional layouts and extensive machine lineups.
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New Holland: "Special fair pricing" offered substantial discounts on
tractors purchased directly at the fair—an initiative we found particularly
appealing. Deutz-Fahr also offered promotional pricing on select models.
Perhaps other brands will follow suit in future editions.
-
Fendt debuted its first 100% electric tractor: "Electrification milestone"
the e100 Vario Series, which is now entering serial production. It's likely
we’ll begin to see these innovative models in Spanish fields in the coming
years.
Demoagro 2025 not only broke attendance records but also reaffirmed its
position as a benchmark event for agricultural innovation in Spain. With a
strong display of technology, organisation, and industry engagement, the fair
proved once again to be an unmissable meeting point for professionals in the
sector. Looking ahead, its potential for international growth promises an even
more exciting future.
Versión en español.
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